Have you recently purchased an expensive device? An online course or service, perhaps? We assume that it took you some time to pick out the right one for you. Does this mean you’re indecisive? Not necessarily. Nowadays we’re surrounded by countless options, no matter what we seek to purchase – and that’s quite confusing.
What helps us decide? Well, for one, recommendations play an important role – preferably from people we know, or from people online. This is why these days, it’s essential for any business to have a review management strategy. In a macro view, it is a key component of any business’ reputation management system. And it all starts with the term UGRs.
UGRs (User-Generated Reviews) is a general name for reviews and comments posted by your clients on platforms that enable testimonials such as Trustpilot, Google, YouTube and other social media networks. In essence, these UGRs make it much easier for us to separate the wheat from the chaff, with the help of the wisdom of the crowd. And this means that you need positive UGRs in order to make your brand or product the most attractive choice in your potential customer’s eyes.
But how can review management be done? After all, whether your clients post complimenting UGRs about you or not isn’t in your control, right? Well, not entirely.